Corporate Real Estate Strategy – For Owners and Developers

Photo of Goldfish Pond Pujisi Monastery Putuoshan, China

Attracting major tenants to your development requires strategic targetting to bring their interest to the surface

“Our building needs to be different to attract anchor tenants – corporates are smart about the business benefits they want”

Our Clients are your tenants.  We bring our deep understanding of the needs of large and small businesses, and of the best practices, trends, and business drivers within different industry segments to your assets.

We also look to the future of business.  Disruptive forces are driving the global economy and new business models are emerging.  The organisations of the future are likely to be unrecognisable from the organisations we know today, and the way in which they use physical space to support where and how their employees work is likely to be vastly different.  What might this mean for the city centre office buildings and suburban campuses of the future?

Whether you have a development site, an older building that’s less competitive than it used to be, or a new building coming on-stream in a slowing market, positioning your asset to appeal to a desired anchor tenant, or a market segment, increases your negotiating position and reduces risks of premature obsolescence.

Photo of Temple of Earth Park, Beijing, China

Is your building entrance aligned with the corporate identity of prospective tenants?

As our perspective is informed by our relationships and experience with clients directly, it complements the real estate market knowledge of your in-house team or leasing agent, and critically is independent of any possible conflict of interest in the local market.

We offer the following broad services and will tailor our approach and deliverables to meet your specific requirements:

Occupier Strategic Brief & Liaison (Tenant specific, build-to-suit)

User-Centric Architectural Design Advice

Building Re-Branding (Re-positioning) Options

Tenant Positioning/Marketing Strategy

Building Comparisons (Tenant specific)

If you would like to know more about how we can help you plan for change and create competitive advantage, please contact us to arrange a confidential conversation.  This will allow us to gain some insights into your specific context and challenges, and tailor the more detailed information we share with you accordingly.